Case Studies – Prime Set Media

Working with them since February and Took them from 3L/month to 11L/month in just 3 months while also increasing the roas

Background Story

Prior to us this brand was doing 3 lakhs on an average, and were not able to scale past this, also were struggling to maintain roas

Here is what we did

Consolidated the account structure
Some of the creatives were giving good roas, so optimised on those creatives only and made iterations on them
Made lot of creatives, from statics to video, offer based creatives as well
Focused only on creatives and not focused on detailed targeting on meta

Ad account structure

1 Campaign/Product for creative testing
1 ASC Camopaign for Scaling
1 Manual Bids/Product for Scaling

Took this brand from 18 Lakhs/ month to 37 Lakhs/month in just 2 months

This brand was doing close go 18 lakhs/ month, but were not able to scale since they were not hitting their roas, as they were scaling up roas would drop, even the campaigns were not properly consolidated, were having new campaign for every new audience

Here is what we did

creatives are the key but having an irresistible offer can skyrocket your sales, this is what happened with this brand

We started testing on some new offers, We had 3 Products that were performing well, and 2 picked up because of the great offers only.

Also we suggested them for lot of CRO optimisation, landing page needs to be aligned with the offer that is being shown in the ad or else it will create lot friction in buyers mind

Ad account Structure

Created 1 campaign for Offers
Made 8 adsets there with different targeting
Made ASC campaign and uploaded the best performing offer creative
Then in retargeting made 1 separate campaign for Offers
We were running BAU campaigns also (Business as usual) but only for our hero product in TOF

Case Study for Dental Care Brand – Took this Brand 10 lakhs per month from 1.3 lakhs in 5 months time period

So this is a brand which is in dental/personal care space, when they joined us they were doing close to 1.3 lakhs per month and wanted to scale to 10 lakhs in revenue, so after testing lot of creatives and offer testing we were able to scale this to 10 lakhs/month in August 2023 with a blended ROAS of 1.9 What we did that made the difference was again the creatives only, we were testing close to 50 creatives per month and that really helped us, and again it was UGC testimonial ad

Account Structure

Had only 1 Testing campaign
2 ASC Campaign, we were running ads for 2 Products, so 1 ASC/Product
No Retargeting Campaign

Case Study for a Skin Care Brand – Took this Brand from 0 to 10 lakhs per month in just 7 Months

Adspend

Facebook – 5,32,862

Total – 6,28,777 (Incl. GST)

Blended ROAS – 1.60

Background Story

When we started with this Brand , they were at 0 revenue, they had lot of SKU’s, again here the

challenge was to find a winning product first, we did try 5 products and in the first month itself we

found a winning product, Once we got winning product and winning creative we started scaling, but the thing about skincare is that it always fluctuation after 3-4 days is very high compared to other

Industries.

Now here is what we did to scale Past ₹10 Lakh/month

We became their creative strategist
we wrote all the static content for them and shared the references for video
what really worked for them in static ads was press hit ads, review ads and for video ads it was direct UGC testimonial ad

Account Structure

We Created 1 campaign per Product
We used to scale the winning creative in the same campaign with new adsets
Made ASC campaign and uploaded the best performing creatives
Then in retargeting we made 1 adset for every winning product
We used to run offer ads after every 3-4 months and had a 10% Off evergreen ad

Case Study for Wallet Brand – Took this Brand from 0 to 52 lakhs in revenue in 18 months

Background Context

This is a wallet Brand that also sells Phone covers, Folios, so started working with them in June 2022, since then we have been spending 80k – 1 lac per month on the meta ads and we have not scaled this yet, But overall the blended ROAS that we have got is 3.83

Our campaign Structure was very simple

Ad Account Structure

We had 4 best selling Products
4 Campaigns, 1 Campaign/product
No retargeting funnel was setup
Winning creatives were duplicated in ASC campaigns
Creatives – We have always used UGC Video ads and just few Carousels

Took this brand to 80 Lakhs/month in just 5 months

Background Context

This brand Started their marketing from November, first month went on Negative ROAS. First month we

were on blended 0.88 ROAS

Things which went wrong

1.Client were giving us Random creatives without any market research and without any audience research

Trying to hard spend on all the products

Clients Expectation

1.Clients wanted Month on Month Growth

2.Minimum blended ROAS they wanted was 1.50

Now for us to win the next month, here is what we did

We found the Hero Product
There was this one product which was selling really well
So we asked to make 6 Video Creatives (3 Videos with 2 different Hooks)
Image Creatives with and without offers
We also made the bundles in the landing page to increase the AOV
We optimized the landing page for mobile view

Facebook Account Structure

We first started with 1 Campaign/ Product Structure
First made campaign for our hero Product
Added 8 Different interests there
Gave minimum budget of ₹1000/day/adset
We created 3 more campaigns for 3 other products and gave 4 adsets/campaign
We structured our retargeting under 1 campaign only, 1 product/adset

Optimisation

We did not touch the campaigns for first 4 days
Our here product was doing well, so added more interests their and killed the non performing ads/adsets
We automated our scaling Process through rules, where if the ROAS > 1.50 in last 3 days then the budgets would automatically increase by 10% everyday.
We then created a different scaling campaigns where we were using cost caps
First we analyzed the best performing creatives then we analyzed the CPA on those creatives
Based on this analysis, we created scaling campaign consisting of 6 adsets

This is how we decided the cost caps, lets say your CPA in one creatives is ₹650, then created cost caps based on these CPA’s with a gap of ₹10 on every adset

Example

Adset 1 – ₹650 Cost Cap

Adset 2 – ₹660 Cost Cap

Adset 3 – ₹670 Cost Cap

Adset 4 – ₹680 Cost Cap

Adset 5 – ₹690 Cost Cap

Adset 6 – ₹700 Cost Cap

This turned out to be a winning Scaling strategy for us

1.In scaling campaign also we applied the automated scaling rules to increase the budgets on daily basis

Generated 2 Crores for this Hair Care brand in just 4 months

Now when we started working with this brand they were already doing 40 lakhs/ month but they were not profitable.

Their minimum requirement was to have blended ROAS of 2 to be profitable

Here is what we did

We tested all the old best performing creatives in new campaign
We gave 1 Campaign/ product
This way we ran ads for 5 Products, that means 5 new TOF campaigns
With only 1 campaign in retargeting
But this strategy didn’t work well
We saw a pattern where most of the time Offer creatives were doing well
So we tested different offers
This was something which was picking up and we also had our hero product
Then we decided to create one more offer, and this completely changed their overall business growth
We not only saw an increase in revenue, but their AOV also increased due to which their ROAS increased

Account Structure

Created 1 campaign for Offers
Made 8 adsets there with different targeting
Made ASC campaign and uploaded the best performing offer creative
Then in retargeting made 1 separate campaign for Offers
We were running BAU campaigns also (Business as usual) but only for our hero product in TOF
But BAU retargeting we were running ads for top 5 Produts

Optimisation

We kept on killing off the ads/adsets which were below 1.75 ROAS
Increased the daily budgets by 10% if ROAS > 1.75 through automated scaling rules
Started a new scaling campaign with cost caps
We decided the cost caps based on the CPA of the top performing creatives
We also applied the automated scaling rules in the scaling campaigns
We also leveraged the “paid collaboration” feature ads with few influencers, here we asked the influencers to make videos with th product and tag the brand as paid collaboration
This also worked really well for this brand

How we Generated 2.2 Crores in just 10 months for this Fashion Brand

In this case study, we will delve into how our Performance Marketing strategies successfully drove exceptional results for a Clothing Brand. By focusing on revenue generation while achieving a healthy blended ROAS of 13, we were able to significantly boost the brand’s online sales and overall business growth

Before this brand came onboard they wanted to scale past 10 lakhs/month with minimum Facebook ROAS of 4, as they were only running ads on Facebook. They had decent online presence, so they were getting good amount of organic traffic also.

When I started working with this brand they were running ads without any creative strategies.

So I first started with some audience research as to what their customers’ biggest problems were, what they liked, what they didn’t like etc

Problems

Running only graphic ads
Not focused on any particular product/collection

Now here is what we did to scale Past ₹10 Lakh/month

Asked for more Video creatives
We did creative research of competitors in ads library and saw most of them were running reel ads and UGC Static ads
Client gave us around 16 reels with UGC Static Image

Facebook Account Structure

Campaign 1 – TOF – We used DCT (Dynamic Creative Testing) for all the new ads
Made 4 adsets, that means 4 DCT
Divided all 16 reels into 4 adsets
We created 2 more adsets for Images – We used it as a carousel
Campaign 2 Dynamic Product Ads: To showcase the brand’s wide range of products and encourage repeat purchases, we implemented dynamic product ads. These personalized ads displayed tailored product recommendations based on users’ browsing history and previous interactions with the brand, leading to higher click-through rates and conversions
Campaign 3 – MOF+BOF
Best Performing creatives in TOF was used in MOF+BOF
Targeting in TOF was mostly Open Targeting